For the launch of CHANDON's sparkling aperitif, CHANDON Garden Spritz, STADM produced a fully immersive pop-up in Washington D.C. In addition to product tastings, a working CHANDON fountain, and Instagrammable moments, guests were able to create custom perfume scents inspired by the five ingredients of CHANDON Garden Spritz. The CHANDON Garden District takeover kicked off with a private reception for 175 VIPs, including model Joan Smalls and local influencers. When opened to the public, the Georgetown activation drew lines around the block with 1,400+ attendees throughout the weekend.