To kickoff Year of the Horse, STADM concepted and executed “House of Fortune” at the ARIA Resort & Casino in Las Vegas. For the entire month of February, elements of the Fire Horse were fully integrated into this high-energy activation with an eye catching photo moment, branded wish tree, bespoke food and drink menu, and claw machine. Guests could also enjoy live calligraphy and personalization on limited edition bottles of Year of the Horse Hennessy Bottles (V.S.O.P., X.O, and Paradis).