STADM worked across multiple facets to promote FX’s Shōgun. Creative: developed and produced 35+ AV and Static social media assets. Copywriting: developed copy for over 250 units of social media assets, in addition to podcast supplementary material, radio promotions, and the Official Viewer’s Guide. Content Management: Scheduled, managed, and engaged on social media campaign from launch to finale, culminating in 75K+ followers on Instagram with an average reach of 31M, and 85K+ followers on Facebook. Influencer Campaign: collaborated with over a dozen high-tier influencers to promote and collab with FX’s Shōgun, posting 100+ assets TikTok, Instagram and YouTube.