As the official spirit of the NBA, Hennessy and STADM brought the NBA experience to life on the riverside court of The Langham hotel, Chicago. This exclusive VIP event held for Distributor Partners transformed the terrace into an on-the-court experience with a custom-built wraparound bar, photo moments, NBA-inspired cocktails, a live DJ, and appearances by NBA Legends. The event also served to premiere new retail visibility tools to elevate and inspire NBA activations.